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The Keys For Keeping Your Brand Relevant In The Post-Occupy Era
For many Americans, the world seems like a markedly different place than it was in 2008. They have experienced a global recession, sweeping changes in technology, and four seasons of Jersey Shore. In...
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#WhySI: Resolve Unmet Needs
The Approach Many underserved groups have needs that they are willing to spend money to fulfill. The trick is to find the right need and appropriate price. Understanding the problems of a specific...
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#WhySI: Buy One, Give One
The Approach In situations where a product may be to expensive for an one group to afford, it is possible to enlist the resources of another group. The Buy One, Give One approach increases the retail...
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#WhySI: Employee Perks
The Approach Employees are more loyal to companies that address their interests and needs. Oftentimes, the costs of the perks are tax-deductible, which means employees get the full value of the perk,...
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#WhySI: Community Endorsement
The Approach People trust the same things their friends or the experts trust. If you can build an authentic relationship with your consumers’ community, they will be much more likely to buy your...
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#WhySI: Grave to Cradle
The Approach Grave to Cradle refers to collecting discarded items to resell or reuse as manufacturing input. This approach works because discarded materials are a free resource. New contexts can both...
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#WhySI: Increasing Access in the Developing World
The Approach Often times modifying an existing product is a cost-effective way to reach a new market. The revised “new” product may only require a minor tweak in the design, distribution, staffing,...
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#WhySI: Cause Marketing
The Approach People are looking for meaning in their products. Tying products to a social cause provides differentiation in a crowded marketplace. In fact, 89% of people are more likely to buy from...
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#WhySI: Production Inclusion
The Approach Businesses have the power to help people beyond donating money or creating targeted products. They can also help by providing job skills and empowering experiences. Job training can...
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#WhySI: Reverse Innovation
The Approach Underserved groups are sometimes limited in what they can access, buy, and do. These constraints result in solutions that serve the lowest common denominator, ultimately creating a more...
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#WhySI: Direct Effect
The Approach In this age of transparency, consumers want to know where their contribution is going. The more concrete and tangible that contribution is, the better they feel about their purchase....
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#WhySI: High Pay
The Approach Treating workers well raises the status of employees and companies alike. If the competition is underpaying their workers, a higher wage is an incentive and motivates workers to work...
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#WhySI: Subsidize
The Approach Helping the underserved usually has a cost associated with it. Wealthier groups can cover these costs so companies and organizations don’t have to bear the costs themselves. Partnering...
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#WhySI: Corporate Governance
The Approach Different legal and governing structures have various advantages and disadvantages. Knowing these allows organizations to benefit society and the bottom line. Changing the operating...
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#WhySI: Transparency
The Approach Transparency builds trust. Trust leads to consumer loyalty and more collaborative supply chains. Underserved groups need more basic resources than information, but this may change as...
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#WhySI: Hello!
In the month of April — in honor of Earth Day — Continuum is launching a special blog series that highlights how organizations can make a concerted focus around social innovation. The goal here is to...
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Learn How to Design Social-Minded Products and Services
Continuum’s Social Innovation group helps businesses improve their social impact. On September 3rd and 4th, we’ll be kicking off a partnership with the global continuing education company, General...
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